A few weeks ago, I decided to expand the blogs I read.
During this adventure, I found author Justine Lee Musk.
Maybe it’s just me, but more than once I’ve found articles from totally separate worlds that seem to talk to each other. Recently, Justine wrote about the concept of using Facebook or Twitter to get up close and personal with her audience.
I think Justine is trying to get a balance of accessibility vs friction. Facebook / Twitter have a low barrier to entry, but (as was suggested in the comments) has far too much noise.
So there are multiple ways of connecting with your audience.
Personally, I prefer the Networks (or Tribes!) over Facebook or Twitter specifically because they have a higher amount of friction for entry.
The one question Justine didn’t answer was why? Are you looking for a forum to push more product? To connect with your audience? To better understand who out there is paying you attention?
If someone at work suggested either, I would tell them to bugger off and stop wasting my time.
Who do you trust?