How to host your first Webinar

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Are you really burnt out?

Are you really burnt out?
Kings and Pawns

The harder I work, the sooner I get to be king!

I recently read John Sonmez’s post on The Hacker News Generation.  I find articles like this interesting.  As I read it, the same thought comes screaming through:  WHY?

I wrote to John privately asking him this:  Why write an article like that?  What is the intention?

Regardless if you agree or not, I find articles like this either confirm or infuriate your point of view.  For me, it’s the same as arguments for Gun Control.  Both sides can argue all the reasons to (increase / decrease / whatever) guns, but who’s opinion are you trying to convert?

How many times have you seen a person walk away from a discussion saying “Wow!  I never thought of it that way, you are right!  We really should _______”.

It just doesn’t happen.


For me, the real problem with discussions like this is that they can be taken the wrong way.  Take this comment.  The author’s point is that burn out is real.  And his proof is a link to an articles of horrible consequences.

In John’s article, Iris Classon posted a response with a similar point of view.  I don’t have a science background, and I accept that “burn out” is a condition.  But when I read comments such as:

After two devastating meetings with potential partners, I remember coming home one day, climbing to bed. And not getting up for 6 months.


I am blatantly paraphrasing, in the preceding paragraphs Iris describes she is in a career that she is passionate about, but there isn’t enough work.

But I have to push back – two devastating meetings?  Two?

Then she continues:

But without my background in therapy, both as a patient and medical professional, I wouldn’t have made it out alive from the burnout- and found the dream I am leaving today. That I am 100% sure of. And my hat goes off to those that also dared to follow their heart and passion, even if failing miserable once or twice. I believe in choosing to make something a part of your life, without it being your whole life, and loving what you do and the people involved as much as you can allow yourself to do. For some people it’s what they do that is most important (in software development the task itself is considered the number one motivation, with social aspect being second), for others it’s purely the human interaction. And some just want to work 8-17 and go home. The second group is at a significant higher risk of being burned out, when intrinsic and extrinsic factors are there.

The choice is theirs. Ours.

And we shouldn’t judge people on those choices, because:

1. We do not have all the facts

2.One day you will be standing there

3.Generally I don’t recommend giving people a push when they might be standing on the edge


Failing miserably once or twice?

But here’s the real problem with her argument:  We shouldn’t judge because we don’t have all the facts.

Fair point, but:

  • You’ve put yourself out there (you wrote the article)
  • You have said we don’t have all the facts – but again, it’s your article.  Why not give us all the facts?
  • Maybe we shouldn’t judge, but people do.  That’s reality


Where is the personal responsibility?  There’s plenty of examples of many many “miserable” fails.


What Iris didn’t mention (and I’d love to know!):

  • Why did you choose to work in the dietetics industry in the first place?
  • I’m sure you felt “burnt out”.   But at what point in time did you notice things weren’t working out the way you had hoped?  Was it really after the second devastating meeting?  Was there really no warning signs earlier?


To be fair, and answer my own question – why write this?

  • Accountability is very important to me.  I don’t care what you say you will do, but once you’ve said it, you need an fantastic excuse / reason for not doing it.
  • The discussion to date feels awfully one sided.  I’m suggesting an alternative.

But that’s just me.  What do you think?

Why I won’t be singing your NDA…

A few months ago, I posted my profile on Tech Cofounder.  It’s an interesting concept, where no technical people with a business idea can find like minded technical folk interested in developing something unique.

I had a few (minor) successes – Rugby Rank & My Club Manager.

But I’ve also had some quite unusual requests.  One in particular, is when a person starts the conversation with “Ok, before we start, I just need you to sign an NDA.”


So what is an NDA?

A Non Disclosure Agreement is a legal contract between two parties outlining certain knowledge or information that the parties wish to share with one another for certain purposes, but to restrict access to or by third parties.


Basically, I’m going to tell you my idea but you promise not to go away and take that idea and beat me to it.

How do I enforce an NDA?

A well written NDA will include jurisdiction.  Ie if we take this to court, that court will be in:  Sydney, Melbourne, New York, London etc…

Here’s a bonus question:  How many people do you know have 1) breached their NDA  2) have gone to court over it & 3) won some sort of compensation? (financial or otherwise)

When should an NDA have been used?

I found this interesting question on Quora.  Basically, what should have the Winklevoss twins done to protect them against Mark Zuckerberg pinching their idea and developing Facebook.


But instead of enforcement or when to sign an NDA, the more important question is:

What’s your value (in the Joint Venture) and what are you trying to protect?

Here’s the value I provide:

  • I’ll take the concept from idea to market very quickly!
  • I’ll develop the web, mobile (Apple / Android / Windows Phone)
  • I’ll put the metrics in place.  Ie  Number of trials, number of new users, number of paying users etc. etc.

What I’m expecting you to do:

  • You need to market this.  This is your idea, your insight.  You are the one with the knowledge of the customer pain point
  • You know who the customer is and how to reach them
  • You know the value this is is worth to the customer
  • You know who the competitors are and why your idea is far better than theirs


That being said, take one of my existing products – Rugby Rank

  • It’s statistical analysis for Rugby Coaches providing them unique insights on player performance
  • It works on the web and tablets (Android & iPad)
  • It’s a tool that shows you how a particular player (or your competition) perform on match day and how that performance compares over time


If you think you have enough information above to copy Rugby Rank then go for it!  What I haven’t told you is:

  • How do you get in front of the 1,000’s of Rugby Coaches
  • What’s the sale cycle – from trial to payment
  • What specific statistics are being recorded and why they were chosen


But honestly, the real reason is this:  If you have time to pursue an NDA, then you should be able to answer the following:

  • Where will the first 100 customers come from (once you go past friends & family, who is going to use this?)
  • Where’s the next 1,000 customers?  (Are you relying on going *viral*?)
  • How do we make out first $10,000?


If you can’t answer the above, then why are you spending time “protecting” your NDA?

What is Klout?

What is Klout?

Recently, Cathie McGinn tweeted:

I first heard of Klout during an interview with their CEO Joe Fernandez, on This Week in Startups.

So what is it? For me, Klout is a method of measuring who is popular in social media and why.

Lets use a few examples:

Three people I admire, and all with a Klout score of 60 or better.

The “score” is a percentile rank. 60 or above means you are in the top 40%.

Below is a screen shot of Scott’s, Em’s & Cathie’s profiles:

This is very powerful stuff! It allows me to see how I compare to my peers, and provides me with intelligent data on what I can do to improve my social profile.

If I was being honest with myself, I’d say that I am focused, but not very consistent – the images above reflect this.


The lesson learnt here is that I need to create and I need to do this more often.

Back to Cathies’ tweet, it makes sense that she feels her most influential topics aren’t relevant to her – Klout describes Cathie as a Broadcaster – “She broadcasts great content that spreads like wildfire. An essential information source in her industry.

Great!  From that I can conclude that I should be connecting with people like Cathie more often.  If what I write resonates with her, then there is a good chance she will tell her network.


Another extreme would Australian Comedian, Wil Anderson:

Klout thinks’ Wil is most influential on kurt cobain, the royal wedding & miley cyrus.  If you have listened to Wil’s podcast TOFOP, then you will have some idea of why the royal wedding was popular but also his material is very broad.


What can we learn from all this? 3 take home points:

  1. Don’t take the score too seriously!  (Klout thinks I am influential on Unicorns…)  It is a great tool to see what makes up a person with a score of 20, 30 or 40.  It’s less clear on how you go from a 61 to a 67.
  2. It is a good way to see who is doing what in social media – what’s working and what isn’t
  3. Lastly, it is the only tool I’ve seen that allows you to compare yourself across a wide range of people
What do you think?  What tools do you use to measure & monitor your social profile?
Rock on!

The problem with Tekpub…

The problem with Tekpub…

I like Rob Conery. But he is the sort of guy who just seems to go out of his way to cause trouble…

A good example is a post I wrote a couple of years ago.

What’s funny is that Rob even commented on the post. But unfortunately he missed the point. Rob is a classic “Ready, Fire, AIM!” type of person.

Case in point, I recently purchased a 12 month Tekpub subscription. (Tekpub is an online technical education resource).

Now a 12 month subscription for a little under $300 is good value. It’s competitors are either Youtube videos or companies like Plural Sight.

Last week, Rob posted this tweet:

Awesome! So why did I pay full price?

But that’s ok, Rob’s a good bloke! So I pinged him, asked if I could get a 29% extension, sent my Order Number (twice), followed him up…

And then? Well not much!

I don’t know what to make of it. Maybe he has updated my subscription? Maybe he hasn’t. Funny thing is that Tekpub doesn’t show when your subscription ends, just when you signed up.

I’ll keep you posted…

Social media in school

On the Ask a Teacher blogJacqui Murray asks the question:

What do you think of Facebook in school?

I thought this was a great question that should be teased out.

In her post, she says that her school has banned access to Facebook, Youtube, Flickr etc. Yet these sites have kids excited about learning & excited about technology.

What I thought was interesting, is that Jaqui included a link to two youtube videos on what Social Media / Networking is.  But more on that in a moment.

My first reaction was to identify what would be banned in a school and should be banned.  There is no doubt that even soft porn has no place in school.  Even sites like Break (which has scantly dressed women and guys being kicked in the nuts) should be removed.

So what is the purpose of banning sites?  I can understand the argument that Facebook and Twitter offer limited (if any) educational value.  They are “fun”, but do they offer anything more meaningful?

But have a look at the two youtube video’s Jacqui linked to.  CommonCraft describe themselves as a creator of three-minute videos to help educators and influencers
introduce complex subjects.  (RSA have also done something similar).

To say the study of a businesses (and industry) that  just did not exist 5 years ago has no value in our schools is just crazy.  I think that if you are involved in media studies, art or even an english teacher and you are not using this medium, then you are doing your students a disservice.

Then again, there always will be someone willing to get kicked in the nuts!