What is Klout?

What is Klout?

Recently, Cathie McGinn tweeted:

I first heard of Klout during an interview with their CEO Joe Fernandez, on This Week in Startups.

So what is it? For me, Klout is a method of measuring who is popular in social media and why.

Lets use a few examples:

Three people I admire, and all with a Klout score of 60 or better.

The “score” is a percentile rank. 60 or above means you are in the top 40%.

Below is a screen shot of Scott’s, Em’s & Cathie’s profiles:


This is very powerful stuff! It allows me to see how I compare to my peers, and provides me with intelligent data on what I can do to improve my social profile.

If I was being honest with myself, I’d say that I am focused, but not very consistent – the images above reflect this.

 

The lesson learnt here is that I need to create and I need to do this more often.

Back to Cathies’ tweet, it makes sense that she feels her most influential topics aren’t relevant to her – Klout describes Cathie as a Broadcaster – “She broadcasts great content that spreads like wildfire. An essential information source in her industry.

Great!  From that I can conclude that I should be connecting with people like Cathie more often.  If what I write resonates with her, then there is a good chance she will tell her network.

 

Another extreme would Australian Comedian, Wil Anderson:

Klout thinks’ Wil is most influential on kurt cobain, the royal wedding & miley cyrus.  If you have listened to Wil’s podcast TOFOP, then you will have some idea of why the royal wedding was popular but also his material is very broad.

 

What can we learn from all this? 3 take home points:

  1. Don’t take the score too seriously!  (Klout thinks I am influential on Unicorns…)  It is a great tool to see what makes up a person with a score of 20, 30 or 40.  It’s less clear on how you go from a 61 to a 67.
  2. It is a good way to see who is doing what in social media – what’s working and what isn’t
  3. Lastly, it is the only tool I’ve seen that allows you to compare yourself across a wide range of people
What do you think?  What tools do you use to measure & monitor your social profile?
Rock on!
Christian

1 Comment

  1. Thanks for your kind words Christian!
    There are a few obvious contradictions for me with Klout – being influential isn’t the same as, for want of a better term, reach. I might share something funny, and that could be repeated multiple times, but it probably won’t change my attitude to the subject.
    And there’s an obvious disconnect around the topic and the industry – if my influence is “broad” and encompasses beedogs and behavioural targeting, what industry am I really influencing?

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