Who uses them?
Seth put up a post on his blog here. The short version is that he gives an example of Scales (machines to weigh you) and asks “Who uses them?”
My answer? The same people that responds to spam. The same people that read their starsigns. The same people who “know” they are overweight but have done nothing about it.
There is a whole market of people out there who are buying / consuming what you and I might call junk! Just absolute rubbish!!!
Current Affairs shows is another example. Australia has two running each night. SOMEONE has to be watching that…
My question is how can we best serve that part of the market…